Robert Buchinski

Instructional Designer/Researcher

Robert has designed and developed award winning training for nearly 30 years.He has developed training applications for leading organizations including: Hewlett Packard, Oracle Systems, Intel, AAA Auto of California, Kaizer Medical, and The US Coast Guard. He holds a Bachelor of Science degree from the Pennsylvania State University, a master’s degree in business from Central Michigan University, and an M.Ed in Educational Technology from San Diego State University. Robert was a driving force behind the formation of the KeelWorks foundation. He continues to research learning models challenging KeelWorks to constant instructional improvement.

Dana E Smalley

LX Designer and Team Lead

She is an Instructional Designer in the Chicago area with a passion for learning, researching new things, and delivering information to learners. Dana believes learners learn through application and collaboration. She favors learning communities. Dana loves to create content that learners can easily absorb and quickly put into practice. Her interest in computer based online learning began with a godmother who was a software engineer and mathematician. Dana helped her godmother develop lessons for math software teaching learners math. This content served learners as young as three years old, beginning with basic math and progressed as far as Calculus. This taught her the power of online learning.

Working in the curriculum department for her local school district provides a wealth of knowledge about K-8 curriculum. For the past three years, she has worked with the KeelWorks foundation to expand and apply her master’s level instructional design learning. There, she has performed needs analysis, perfected her grasp on learning objectives, the chunking of learning, the crafting of learning strategies to match need, and content development both in written form, and in media. She loves that Instructional Design is both broad and diverse. It exposes her to diverse audiences, technologies, and business challenges; it continually broadens her knowledge. The diversity of skills required to meet needs is especially gratifying, from project management to writing copy and audio, to developing rollovers, simulations, video, audio, and scenarios with a wide array of development tools. She especially loves that creating learning continues to challenge her own comfort level, forcing her to explore new ground with every new project.


Aruna Ghildiyal

Project Management Lead

  • Passionate and accomplished influencer and leader with 17+ years of leading successful implementation of quality programs from concept to execution, focused on process improvement and compliance programs.
  • Corporate Lead auditor and Internal Audit Trainer for ISO 9001:2015 (Quality Management System) and ISO 14001:2015 (Environmental Management System).
  • Strong team player and multi-tasking capability
  • Excellent communication and people skills, with an aptitude for working in cross-functional teams and multi-ethnic environments
  • Effectively managed risks, schedules, and applied mitigation strategies. Led post-mortem meetings with key stakeholders.
  • Proven success in nurturing strategic customer relationships
  • Masters Degree (M Tech) in Solid Sate materials, coupled with a Master’s degree (MS) in Physics with specialization in Solid State Physics from highly reputed IITs (Indian Institute of Technology).
  • Lean Six Sigma Green Belt certification from Purdue University

Thomas Garrod


Thomas brings 20 years organizational learning consulting and six years leading the KeelWorks foundation. With help and encouragement from Robert Buchinski, Thomas founded KeelWorks in 2008 applying his dream to enable upward mobility – especially for the economically disadvantaged
Once a high-school dropout with six small children, Thomas established the foundation to change outcomes for underachievers like himself. His passion has been overseeing development of foundation learning programs and especially instructional design. To this end, he as developed a comprehensive instructional design training program and mentored over 300 graduate instructional designers. He is fond of saying, “There are no stupid learners, there is only stupid learning expression.” The foundation ISD program is a laboratory for process improvement and team development. Most board members came to KeelWorks for this program.
In his day job, Thomas is an organizational development consultant supporting learning program enhancement and employee engagement.

Sheat Isufi

Web Developer

Sheat Isufi could be termed a product of KeelWorks support, but that would suggest we are responsible for his success. We first met him as he struggled to improve his English to qualify for a software development program. He was unable to raise funds to qualify for that, but never gave up his dream to be a programmer. He returned to independent study, supporting himself by practicing what he learned. He has finally found his way into a university program at Mother Teresa University in Skopje, North Macedonia. He manages the website and hosts its content.


Jing Ma

Lead Instructional Designer

Jing Ma is a native of mainland China with a decade working in the Chinese private educational technology industry. She played a leading role at a Chinese-American start-up raising capital from angel investors and venture capitalists. Jing shares the KeelWorks mission to bring everyone to the table of plenty. She has shown a desire to help the foundation in many ways. She is personally interested in exploring how finance and technology can bring disruptive innovation to education. Her entrepreneurial spirit is especially welcome to KeelWorks.
Jing is an instructional designer and has supported KeelWorks instructional design for the past two years.